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Course Outline

AI Fundamentals: Concepts, Types and Misconceptions

  • What artificial intelligence is and is not
  • Narrow AI versus general AI
  • Machine learning, deep learning and data science
  • How machine learning works without technical jargon

Generative AI and AI Agents in Business

  • Generative AI capabilities and limitations
  • AI agents and how they work
  • Common business applications of generative AI
  • Hallucinations and the limits of current tools

Data Readiness: The Foundation for AI

  • Structured and unstructured data
  • Data quality and its key dimensions
  • Data governance essentials for managers
  • Why data readiness comes before AI

Where AI Creates Business Value

  • The AI opportunity matrix
  • Value chain analysis for AI use cases
  • Primary and supporting activities
  • Processes that generate the most value

AI Success Cases and Lessons Learned

  • Real-world AI applications across business functions
  • What made successful implementations work
  • Common failure patterns and how to avoid them

Workshop: Identifying AI Opportunities by Department

  • Mapping department processes and pain points
  • Generating AI use case ideas for each business area
  • Completing an AI opportunity canvas
  • Sharing and discussing findings across departments

Prioritizing AI Use Cases for Maximum Value

  • Value versus feasibility scoring
  • Quick wins versus strategic bets
  • The AI project funnel
  • Selecting the first use cases to pursue

AI Governance: Roles, Committees and Accountability

  • Who should lead AI in the organization
  • Governance roles, committees and responsibilities
  • Center of Excellence versus distributed ownership
  • Best practices for AI governance

Security, Risk and Responsible AI

  • Information security and data protection constraints
  • Risk assessment for AI initiatives
  • Ethical guidelines and responsible AI use
  • Building trustworthy AI

Building an AI-Ready Organization

  • Assessing AI maturity
  • Skills and competencies for the AI journey
  • Change management and cultural readiness
  • The AI strategy cycle

Workshop: Creating the AI Implementation Roadmap and Action Plan

  • Consolidating the opportunity map
  • Defining phases, quick wins and milestones
  • Assigning owners, metrics and governance checkpoints
  • Producing the initial roadmap and next steps

Requirements

  • No prior technical or programming knowledge is required.
  • An interest in applying AI within a business or management context.

Audience

  • Senior managers and department heads.
  • General managers and executives.
  • Leaders responsible for digitalization and transformation initiatives.
 16 Hours

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