Online Social Media Training in Belgium

Crisis communication and emotional management in the field are critical competencies for staff representing public service companies in direct contact with communities. This program provides self-regulation tools, response protocols, and assertive communication techniques to handle complaints, viral incidents, and confrontations with political stakeholders, all while protecting institutional reputation.

This instructor-led, live training (online or onsite) is aimed at field operations, commercial, and institutional relations personnel in public services who wish to strengthen their emotional and communicative response skills in high-pressure, high-exposure situations.

By the end of this training, participants will be able to:

• Apply the ABC protocol to manage crises and public confrontations in the field.
• Regulate their emotions when facing aggressive complaints or public criticism.
• Use assertive communication techniques with hostile stakeholders.
• Apply de-escalation strategies in real time.
• Develop a personal action plan for post-incident management.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Case study analysis and small-group workshops.

Course Customization Options

• To request a customized training, please contact us to arrange.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.