Course Outline
- People Do Not Make Decisions In Vacuums
- The psychology of numbers
- How people evaluate prices in a series
- Using options to sell by comparison
- How to create options for maximum sales, part 1
- How to create options for maximum sales, part 2
- How to create options for maximum sales, part 3
- The effects of price endings in non-luxury markets
- Pricing for luxury goods
- How to increase perceived value in a bundle of goods
- Sale pricing
- Negotiation and bid principles
- Increasing perception of quality and value using price
- Other pricing strategies
Requirements
This requires no real prerequisites, other than a desire to improve sales and business outcomes with the proven business ideas and science developed by some of the world's biggest companies and leading behavioural thinkers -- including Nobel prize winners.
Testimonials (3)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.