Plan du cours
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
Pré requis
-
Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
Nos Clients témoignent (2)
Ouverture, sens de l'humour, approche et connaissances de l'animateur
Justyna - e-file
Formation - Mindfulness Workshop
Traduction automatique
C'était une expérience utile à la fois du point de vue professionnel et du point de vue personal. Le formateur était très compétent et nous a donné des informations importantes à utiliser sur le lieu de travail, mais aussi dans la vie privée. J'ai pu réfléchir à mes propres traits de caractère et à ceux des personnes qui m'entourent et, grâce à eux, m'améliorer. Les exercices de gestion du stress étaient simples et utiles à appliquer.
Sara Sertori - ASSTRA Forwarding AG
Formation - Stress Management and Prevention
Traduction automatique